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Bec Payne is not a real person. But back pain is real. Bec is part of a campaign from AbbVie Australia that raises awareness about a condition called ankylosing spondylitis, also known as AS.

AS isn’t like normal back pain. In fact, it actually gets better with exercise and is worse after rest.

20-40-year-old guys get hit by AS the most. Bec has been created to try and capture their attention. She brings the condition to life through pictures and words that tell the AS back pain story. Bec’s mission is to help people who suffer from chronic back pain determine if their condition is related to inflammation and a sign of AS.

So, if you have chronic back pain, take the screener to see if your symptoms could be a sign of something more. Then, share the Bec Payne story to help others.


AU-HUMS-0139
Date of preparation: 30 May 2017

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